Amritsar is the most preferred tourist spot for the people from all over the world. The city is a fusion of culture and secular heritage and its amazing history and incredible culture never lets you down. It has a proud past, a glorious present and a promising future. Amritsar is the most important city of Majha region and is also referred to as the jewel crown of Punjab. A rich repository of spiritual and national heritage, it has been known as the home of all virtues (sifti da ghar). Every Sikh prays for a visit to Amritsar and a holy bath at Sri Harmandir Sahib (Amritsar de darsan isnan) which is believed to wash off all the sins.

An epicenter of Sikh faith, a pivot of Punjab politics, road to Middle-East, a land of warriors, an alert sentinel at the Indo-Pak border, Amritsar is the place where the first Sikh Army was raised by the sixth Sikh Guru, Sri Guru Hargobind Sahib ji. The city witnessed the brutal assaults of Ahmad Shah Abdali and a massacre by the British at the Jallianwala Bagh. A center of Kooka and Akali movements and a symbol of resistance against the British cruelty, Amritsar had been a favourite place of Maharaja Ranjit Singh.

The essential spirit of the city is found not only in its gurdwaras & mandirs, masjids & churches but also in its theatres, galleries, libraries, art & architecture, museums, memorials, forts, fairs & festivals, vibrant folk dances, narrow lanes, traditional markets, night life and delicious cuisine. People are fond of good food, good clothes, swanky cars and expensive gadgets but at the same time, they are friendly, God-fearing, hospitable, hardworking, tough, down to earth and full of life.

Amritsar is the heart-beat of the Majha region which has provided Punjabi literature with its standard language. It is a home of several renowned actors, singers, painters, authors, poets and players. The city has also been a hub of hand-loom and carpet industry for more than a century and is also proud to have the second largest Milk plant in the country. Amritsar is not about just bhangra or giddha, sarson ka saag and makki ki roti but it is an attitude and a way of life. Despite the modern winds blowing, the city still preserves and exudes its essential cultural identity.